Tracing Paper Marketing
(Not Political)
Marketing a book can be compared to using tracing paper. Just like tracing paper, marketing is a versatile process that requires skill and precision. Tracing paper is known for its translucent surface, able to showcase various media and techniques. Similarly, marketing involves utilizing different strategies such as transfer tracing, fine line drawing, and overlays in order to promote a book effectively.
If I could use this metaphorical tracing paper and place it over an author with a similar writing style to mine, I would have a solid marketing plan. It may seem unconventional, but let's consider the example of Nick Hornby. His successful marketing efforts include creating a Substack account, which I also have. He takes the time to connect with readers on a personal level, just as he does with his characters in his novels. Another aspect of his marketing strategy is incorporating music into his work, often sharing playlists with his audience.
I propose the idea of using an author with a similar writing style as a guide for marketing. But go beyond just tracing their actions and filling in any gaps to create a unique and effective marketing plan.
To demonstrate this, I suggest creating a playlist inspired by the author you have chosen. This can be a fun and creative way to connect with potential readers and showcase your writing style. Just like Nick Hornby uses music in his work, you can do the same by sharing your playlist on social media or incorporating it into your book events.
It's important to take note of other marketing strategies that your chosen author may use. For example, if they have a strong presence on social media, consider following suit and engaging with your audience through various platforms. If they attend book fairs or give talks at libraries and schools, consider doing the same to reach a wider audience.
Also, remember that every author is unique in their marketing strategies and they may not necessarily work for you. Use these ideas as inspiration but always add your own personal touch to stand out from the crowd.
Tracing an author with a similar writing style can serve as a solid foundation for your marketing plan. But don't be afraid to think outside the box and fill in any gaps to create a unique and effective approach that showcases your individuality as an author.
And now a music break:
Yes! And study authors you admire. Copy, for practice. That's what student artists are doing, when they arrive at the museum with their sketch pads. There's no better training.
So refreshing! This is how the "real world" of marketing operates... and for good reason.